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Netfolio Insights:
Getting HMOs to Pay Up
Before the Costs Kill You
Robert
Finney
Many HMOs talk a great game about their coverage and low premiums. But they don't always deliver on benefits.

If you belong to an HMO, you are likely to face a denial for care at some point–and not just for experimental treatment. HMO's have often denied payments for screenings and procedures such as a colonoscopy, MRI and out-of-network referrals.

Netfolio asked Robert Finney, PhD, for ways to limit the odds of being denied payment for treatment and how to fight the bureaucracy if your HMO refuses to budge.
Before a health crisis strikes
Ask how your doctor makes medical decisions. The goal here is to find out how your doctor's contractual relationship with his or her medical group or HMO affects his medical decisions. Otherwise, he may fail to be a strong advocate for you should you face a tricky payment situation.

Put the following questions to your primary-care doctor in writing:

1. Does the HMO maintain a profile of your practice patterns? Do they profile your patterns of patient tests, treatments, hospitalization, drug prescriptions, emergency room referrals and specialist referrals?

2. Does the HMO offer or deny you financial incentives, such as an annual bonus or profit-sharing, after it reviews your practice patterns?

3. Does the HMO terminate your employment contract or discipline you if you don't cooperate with them?

4. Does the HMO have any gag clauses? These are clauses written into a physician's contract that limit him from telling you about alternate tests and treatments that the HMO does not pay for or recommend.

Your doctor may balk at answering these questions. He may even try to make you feel ashamed for asking them.

An elegant reply: "I want to know that as my doctor, you will go to bat for me in a difficult medical situation. My HMO handbook tells me I have a duty as a patient to take responsibility for my condition. That's what I'm trying to do."

If your doctor refuses to respond to these and other medical questions ask that he place a list of your questions and his answers in your medical file. This will document your attempts to take responsibility as your HMO has instructed.

If you face a medical problem in the future, your doctor knows he will have to account for why he wasn't forthcoming on these basic questions.

What to do if you're denied treatment
Make you doctor prove you don't need the treatment. HMO primary-care doctors won't stop you from seeking care if you pay for it out of your own pocket. But they will deny you a referral when they allege the treatment you request isn't necessary. That means the HMO won't help pay for the treatment.

Pressuring your primary-care doctor to change his or her mind is a more effective approach than immediately going over his head to the appeals process.
The goal is to make the doctor see that what is in your best interest is also in his best interest.

My advice:

1. Contest the facts. Often, doctors who refuse to give you a referral may not be aware of current medical facts or let cost-control incentives affect their diagnosis and treatment plans.

2. Learn everything you can about your condition or disease. Dig up evidence from a number of sources supporting the tests and treatment you need. Then present your facts in writing in a cooperative, non-confrontational way.
a. Web sources: These high-caliber sites are as free from conflicts of interest as possible:

Healthfinder
Medline Plus

3. Ask for a detailed response with precise definitions and authoritative sources if your doctor refuses. Ask questions about the effect of HMO financial incentives on his medical decision so you can continue to build your paper trail and hold your doctor accountable.

In my experience, doctors often relent and give you what you need rather than having to support their initial decisions, which may be based on financial incentives.

Case in point: My wife recently felt she needed a colonoscopy. She is a patient with a high-risk for colon cancer. Her father died of the disease. Medical experts advise that everyone over age 50 should get this procedure every five years to 10 years. However, her primary-care doctor told her that his medical group's practice guidelines said the test was unnecessary in her case.

We gathered data from the American Cancer Society and showed him research that conflicted directly with his decision.
Moreover, we asked the doctor to provide authoritative sources on which he based his decision, as well as alternatives to the treatment and the advantages and disadvantages of each one.
The doctor gave her a referral and a go-ahead for the test immediately.
If your HMO doctor still says "no"
File an appeal according to HMO rules. But don't let the HMO control the process. One way to do this is to avoid using just the HMO appeals forms. They are unfocused and written to favor the HMO. Instead, include your own documentation. View samples of forms you can attach to the HMO's forms at www.hmohardball.com (Click on "Hardball Helpline").

Your package to the HMO should include:
1. A letter offering a complete factual and analytic basis for determining that the test or treatment you need is medically necessary.

2. Copies of all written documentation between you and your doctor.

3. Copies of any supporting documents you presented your doctor.

4. A second medical opinion, if you have one.

Follow the rules of the appeal. Not doing so can cause long delays. Read the Evidence of Coverage (EOC) booklet which plans are required to provide to each enrollee and your contract. It describes the steps to initiate an appeal.

Every health plan has a different format. Some may give you only a limited window of time to file the appeal.

Understand why you were denied. Denials are always based on two factors:

1. The test treatment isn't a "covered benefit" in the contract and/or

2. The test/treatment is not "medically necessary."
You must base your appeal on why one or both of these two factors are being wrongly interpreted in your situation.

In general, an HMO should respond to your complaint within a reasonable time–usually 30 days. In emergency situations, you can request an expedited, 72-hour response.

Write your appeal in HMO-speak. Use the official benefit or coverage terms from your Evidence of Coverage (EOC) or Summary Plan Description (SPD).

Always refer to the document, the section number and the page where you found the quote from your health plan. State why you believe your treatment is "medically necessary," "a covered benefit" or, if it applies, is not an "experimental treatment."

Keep well-organized, neat records. Clearly written documents are the basis of most successful appeals and grievances.

HMO's often win because they have more extensive hard copies, electronic medical records and tape recordings to support their denial of care.

Remain civil and polite–no matter how great the stress. Write all your letters with great care. Construct them as if they one day will be read by an arbiter or a jury as evidence.

Avoid cursing or screaming during phone calls to the HMO, because conversations often are recorded. During appeals, HMOs will use any pretext to paint the patient as hysterical or a managed-care basher.

You may want to tape record your own conversations to have a record of what was said. But be sure you inform the other party you're doing so.

Stay put while negotiating your complaint. If you leave the HMO plan during a dispute, your appeal will likely to fail. You'll have much greater leverage if you're still a member. If you believe that your health will be damaged, seek care outside the HMO and pay for it yourself. Then retroactively seek reimbursement in your appeal.

Ask that HMO reviewers have medical expertise relevant to your problem. If you are a diabetic, you want to have an endocrinologist involved in your case's decision.
What to do if your HMO appeal fails
Call state agencies that oversee HMOs if your health plan is unresponsive to the appeal, fails to meet legal time limits or doesn't offer a satisfactory resolution.

Each state has a Department of Insurance or Health Agency that regulates HMOs' activities. Submit an "external appeal" to them. If they think your claim is legitimate, they'll investigate whether your HMO has complied with its own policies and state law, and whether correct medical decisions were made.

If the HMO did not comply, the state can order corrective action, including making payment on valid claims.

However, if your employer is self-insured and simply uses an insurance company to administer claims, state protections may not apply. You'll need to consult a lawyer.

Seek outside arbitration, but don't proceed without careful consideration and legal advice. Many health plans actually mandate a procedure called "binding arbitration" as the last step for the resolution of appeals and claims.

These are legal proceedings in which an independent arbiter, often a retired judge, listens to each side's claims and makes a final decision.

If arbitration is not required, consider filing a lawsuit. Lawyers should be consulted prior to either arbitration or a lawsuit. Select your lawyer as carefully as you select your doctor.
Where to turn if you need more help
Here are my favorite helpful Web resources:

The Center for Patient Advocacy is a private, non-profit grassroots organization founded to represent the interests of patients nationwide. It offers the latest news about health-care issues, as well as links to important legislation and ways to check out your doctor.

Health On the Net Foundation Code of Conduct. A site that helps patients evaluate the reliability and quality of many medical and health web sites.
Netfolio Insights features the opinions of many different financial experts. The views expressed in these articles do not constitute the investment advice of Netfolio, Inc. The articles are not a substitute for individualized professional advice when investing, managing or spending your money.
 About the Expert
Robert Finney, PhD, is a former manager of health-care cost containment at a Fortune 500 company. His wife is a former Federal healthcare regulator. They run www.hmohardball.com, which teaches patients how to pressure HMOs and HMO doctors to provide care. The site is entirely self-financed and free from conflict-of-interest. Dr. Finney is the author of How to Play HMO Hardball (CounterPoint Comm).